Beth West

As Senior Vice President of Marketing at Isos Technology, Beth West brings over 30 years of expertise to her role, delivering strategic vision and innovative leadership shaped by a career spanning the technology, hospitality, finance, and healthcare industries. Since joining Isos in 2011, Beth has been instrumental in driving growth and brand authority, leveraging her deep understanding of market dynamics to craft compelling narratives and impactful campaigns.

Beth's passion lies in empowering growing technology companies to achieve their goals through tailored marketing roadmaps. These blueprints integrate cutting-edge digital marketing strategies, customer-centric events, targeted demand generation campaigns, data-driven insights, and robust content marketing initiatives. Under her leadership, Isos's marketing efforts have extended into areas like audience segmentation, strategic channel development, and the exploration of emerging technologies such as AI-driven analytics and automation.

Currently, Beth oversees a diverse portfolio of marketing functions, including product marketing, demand generation, corporate branding, public relations, UX/UI, marketing operations, executive communications, and strategic partnerships. Her collaborative approach and commitment to excellence continue to elevate Isos Technology’s presence as a leader in the Atlassian ecosystem and beyond.